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The viral story about Michael B. Jordan 'going silent' during the pitch for Sinners is the best marketing Coogler could have asked for. It reminds us that original IP still exists. In a sea of sequels and reboots, Sinners succeeding on streaming proves that audiences crave new worlds. It didn't need a comic book tie-in; it just needed a unique vision. Studios need to look at this 'long tail' success and realize that good movies don't die after opening weekend.

I gave Sinners a second chance now that it's streaming, and I still don't get the hype. The 'Twist' that the vampires are a metaphor for the music industry stealing black souls is... heavy-handed. Coogler is a great director, but this felt like he was trying to make Get Out but with Marvel-level CGI action scenes. The tone is all over the place. One minute it's a serious period drama, the next it's an anime-style vampire brawl. It’s too messy to be a masterpiece.

The fact that Sinners is trending again nearly a year after release proves it is a modern classic. People are finally peeling back the layers of the 'Jim Crow Vampire' metaphor. On first watch, it's just a cool horror movie. On the second watch (now on streaming), you realize Coogler wasn't just making a monster movie; he was making a film about assimilation and the death of culture. Michael B. Jordan playing twins representing two different paths of black survival in the South is genius. If you missed it in theaters, you are watching cinema history now.