The viral story about Michael B. Jordan 'going silent' during the pitch for Sinners is the best marketing Coogler could have asked for. It reminds us that original IP still exists. In a sea of sequels and reboots, Sinners succeeding on streaming proves that audiences crave new worlds. It didn't need a comic book tie-in; it just needed a unique vision. Studios need to look at this 'long tail' success and realize that good movies don't die after opening weekend.